About this site
Why this exists
Converting a file, merging a PDF, cleaning a spreadsheet: it is all arithmetic and your computer is good at arithmetic. There is no technical reason to upload a photograph to a stranger’s server, wait in a queue and download it back and there are several reasons not to.
That model exists because it is easy to build and easy to charge for, not because the work needs a server. Meanwhile every browser made in the last decade can decode an image, resize it, re-encode it and hand it back, in less time than the upload alone would take.
So that is what this site does. You drop a file on a page, the page does the work and the file never goes anywhere.
How the tools work
Each tool is a small program that runs in your browser tab. Your file is read from disk by the page, held in memory, processed and offered back as a download. Closing the tab discards everything, because there is nowhere else for it to be.
Some tools need more than the page itself: a decoder for iPhone HEIC photos, a PDF engine, a spreadsheet reader, a text recognition engine, a background removal model. Each is served from this site and downloaded only when you first use the tool that needs it, then kept by your browser. Code comes down; your files never go up.
The rules this site holds itself to
No page for a conversion we cannot perform. Browsers read more image formats than they can write, so there are pages for converting to JPG, PNG, WebP and ICO and none for converting to AVIF or HEIC. Ranking for a conversion and then refusing to do it would be the easiest traffic on this site and the least honest.
Say what the trade is. Converting HEIC to JPG makes the file bigger. Converting a PNG photo to JPG damages nothing you can see; converting a PNG screenshot to JPG does. Every conversion page says which way its particular trade runs, including when the answer is that you shouldn’t do it.
Lossless where lossless is possible. The EXIF remover rewrites the file container rather than re-encoding the image, so stripping metadata costs no quality. Most tools that do this re-save the photo and quietly degrade it.
Test the output, not just the page. The build runs real conversions in a real browser and checks the bytes that come out: the right container, the right dimensions, transparency handled as described and metadata genuinely gone rather than merely hidden. A conversion tool that returns a mislabelled file still looks like it worked, which is exactly why it is worth checking.
Who runs it
This site is operated by Idea Incubator, LLC. It is funded by advertising, which pays for hosting and for the time spent writing and maintaining it. Advertising has no influence over what the pages say; the trade-offs described above are the ones we would describe with no advertising at all.
If something here is wrong, say so. Corrections are welcome and get made.
Read how we test our tools for the checks we use and the limits of automated verification.